Through strategic planning, creative expertise and strong media buying capability, we deliver effective advertising solutions for brands across a wide range of consumer and business sectors. Our campaigns are designed to maximise visibility, optimise costs and improve return on advertising spend.

BILLBOARDS OR PUBLIC TRANSPORT (TUBES / BUSES / TRAINS / TRAMS)

We are all constantly on the move. Whether it be our work commute, a shopping trip, or a leisurely weekend walk, our regular journeys define the pace and narrative of our daily lives. Our journeys are linked to many important decisions - our sense of responsibility to our work and families, our individuality and personal interests. In a highly mobile population, how we travel says a lot about us. People out and about are the ones YOU want to reach.

Outdoor advertising provides an eye-catching platform to get your message across to your audience. With more people spending vast amounts of their time out of home, turn to an advertising medium that captures them as they are out and about in your local area.

Outdoor advertising offers an incredibly cost-effective solution to your advertising needs. Outdoor advertising gives you unrivalled access to the best sites in your area. Each week, over 80% of the UK's population takes notice of some form of outdoor poster or billboard.

We will direct you to the ideal platform which can offer an unparalleled reach of these consumers on the move across the UK and abroad. Whether looking to reach a local, regional or national audience, these unique combination of audiences and environments enables you to reach whichever audience you so desire across all of the UK and abroad.

It is no secret that television advertising can be expensive. Cost is one of the factors that keep people away from using television advertising. However, there are many reasons that make advertising on TV a good choice over other advertising media. TV reaches a wide audience that is able to hear an advertising message along with the visuals. The impact is phenomenal.

Function
TV advertising works by visually showing the item or service and then reinforcing that message with an audio message. Most media can't provide both. Making this, by far, the best medium for getting your message out there.

Even if when not looking at the screen, you will still hear the commercial. For advertising done in a clever way, the message will still get from the screen to your audience, even if the audience cannot hear the words.

Demographics
Each advertising media has its own demographics. Newspapers serve the more affluent and educated population, and other media have similar specific demographic reach. TV transcends all of them, with 98 percent of all UK households who enjoy watching the TV!.

Price
TV advertising in a small, local market is often a very cost-effective method of getting an advertising message out when compared with other local media. Flexibility allows even local companies to get involved, without breaking the bank! Besides the cost to run the ad on a particular television station, there are other costs to consider before choosing this medium.

There is...

• The cost of production.
• The frequency the ad will run.
• What times of day the ad will run.

All of these need to be taken into consideration before selecting television advertising as your advertising medium of choice. It is important to always think about your potential market when utilizing television advertising. The goal of any television advertisement should be to reach your target customers. Using stations that cater specifically to your target market, running ads on these stations will be quite advantageous.

The length of your advert will depend on how much information you decide to have in your advert. The cost will depend on the time of day you advertise. Unlike other advertising medium, the cost of television advertising is calculated by using the number of viewers.

37 million people read a national newspaper every week, impressive? 83% of UK adults read a national newspaper on a monthly basis. In the age of rolling 24-hour news coverage, national newspapers are read by 76% of adults in a week. This amounts to 33 million readers on weekdays and 30 million readers at weekends. This trend is seen to happen across the WORLD!

Newspaper online sites have a strong (and growing) market presence and are increasingly being deployed in partnership with the print version of the newspaper to extend reach even further. (Source: NRS Jan-Dec08)

National and international press is a fantastic platform for both Branding and Direct Response advertising. Brilliant partner to boost traffic on your website. Several case studies demonstrate this. A well known national newspapers drove a 200% increase in web traffic for one of our client (Property Sector).

As media have become more fragmented and targeted, a medium that can offer mass market coverage plays an increasingly valuable role. Many national press have solous readers (dedicated readers who will not read any other press).

Each paper, whether national, regional or local has its own target audience. Some target the Working Class, some the Retired, some target City Workers and so on, and in fact it can get quite complicated.

It's OUR job! We will pin point which paper would be ideal for you. We'll research and gather all the facts and figures required and submit our proposal to you for consideration.

We can help!

Whatever you, or your company is looking to achieve. If Branding is not your aim, perhaps one of these is. We have helped hundreds of our clients achieve their goal. Here's just a few recent campaign.

Being in this industry for 16 years now, we can say that some of us here have a lot of influence. Our media contacts in both the advertising and editorial sections are pretty advantageous!! P.R & Promotion, it's all about who you know!

We have, over the past year, been involved in the launch of a few new businesses venturing out into the world of 'providing a service to the public'. Our experience and expertise, has helped this company into the editorial section of an international press

Our online services comprise:

• Conception, design and development of websites and web applications
• SEO and e-marketing
• Facebook page design and marketing

We create clear, effective digital solutions that strengthen the connection between your brand and your audience while supporting visibility and engagement across online platforms.